The terms visual identity and branding are often confused. Well, they shouldn’t be, because they don’t say the same things. Understanding these two terms will help you work deeper into your brand and improve the connection between you and your customers. Let’s get to the root of it!

The terms visual identity and branding are often confused. Well, they shouldn’t be, because they don’t say the same things. Understanding these two terms will help you work deeper into your brand and improve the connection between you and your customers. Let’s get to the root of it!

This article is for anyone who has ever thought to entrust their company’s marketing and online activities to the agency. Thank you! We only exist because of great people like you.