If you want to win over AdBlock, this kind of marketing is for you

If you want to win over AdBlock, this kind of marketing is for you

August 6, 2020
  • 3 minutes

Digital advertising is the fastest growing area in the marketing industry. It currently has a strong enemy: software that allows consumers to block ads on their smartphones or computers. There are more helpers for filtering content and blocking ads, the most used is AdBlock.

In 2019, roughly 25.8 percent of internet users were blocking advertising on their devices. Can you believe it? It may mean that quarter of paid advertising messages will never reach their audiences.

How to communicate effectively with people who can't see you? We know the answer.

 

Content marketing!

The concept of content marketing is to create high-quality and relevant content that is not conditioned by the sale or advertising that explicitly promotes a brand. It naturally stimulates interest in the products or services. And which are the best? The blogs, articles, videos, and social media are immune to AdBlock!  

Quality content deserves quality distribution. That's why content marketing goes hand in hand with native advertising, which looks like a natural part of where it's located. It does not disturb or disrupt the user (push marketing).

On the contrary, it educates, inspires, entertains, and thus gives a completely different impression. Since the user chooses the content they want to consume (pull marketing), their engagement is also higher.

Surely you know that it is no longer so easy, cheap or effective to reach a potential customer just with traditional print or television advertising. Also, click-through rate (CTR) for banner ads has dropped to a minimum in recent years, but the price of media space is constantly rising.

This is a serious reason why new tools have come, enabling us to reach the audience more effectively and in the long run.

Some companies have already jumped on this trend and, thanks to the application of content marketing, have started to create their own media in which they do not have to pay for media space and have it available 24/7/365. They bring valuable content to a clearly targeted audience and fulfill established KPIs including profit.

We can help you with that. We will help you with your blog, social networks or native marketing - just write to us.

Use the right tools for the right goals

Content marketing is a great brand awareness tool, has a positive effect on SEO and helps keep you in the top of the mind. However, it shouldn’t be your only communication channel. You need to distribute content wisely - use native advertising, retargeting, online PR.

Also, while the number of AdBlock users grows, there is still a large portion of internet users who are not using it. So traditional methods of digital advertising are still an important factor in reaching the targeted audience.

The banners aren't dead either, you just have to reckon with the fact that a lot of people just won't see them. Performance, newsletters, GND ads - it's all connected and naturally complementary.

If you want to win over AdBlock, this kind of marketing is for you

August 6, 2020
  • 3 minutes

Digital advertising is the fastest growing area in the marketing industry. It currently has a strong enemy: software that allows consumers to block ads on their smartphones or computers. There are more helpers for filtering content and blocking ads, the most used is AdBlock.

In 2019, roughly 25.8 percent of internet users were blocking advertising on their devices. Can you believe it? It may mean that quarter of paid advertising messages will never reach their audiences.

How to communicate effectively with people who can't see you? We know the answer.

Content marketing!

The concept of content marketing is to create high-quality and relevant content that is not conditioned by the sale or advertising that explicitly promotes a brand. It naturally stimulates interest in the products or services. And which are the best? The blogs, articles, videos, and social media are immune to AdBlock!  

Quality content deserves quality distribution. That's why content marketing goes hand in hand with native advertising, which looks like a natural part of where it's located. It does not disturb or disrupt the user (push marketing).

On the contrary, it educates, inspires, entertains, and thus gives a completely different impression. Since the user chooses the content they want to consume (pull marketing), their engagement is also higher.

Surely you know that it is no longer so easy, cheap or effective to reach a potential customer just with traditional print or television advertising. Also, click-through rate (CTR) for banner ads has dropped to a minimum in recent years, but the price of media space is constantly rising.

This is a serious reason why new tools have come, enabling us to reach the audience more effectively and in the long run.

Some companies have already jumped on this trend and, thanks to the application of content marketing, have started to create their own media in which they do not have to pay for media space and have it available 24/7/365. They bring valuable content to a clearly targeted audience and fulfill established KPIs including profit.

We can help you with that. We will help you with your blog, social networks or native marketing - just write to us.

Use the right tools for the right goals

Content marketing is a great brand awareness tool, has a positive effect on SEO and helps keep you in the top of the mind. However, it shouldn’t be your only communication channel. You need to distribute content wisely - use native advertising, retargeting, online PR.

Also, while the number of AdBlock users grows, there is still a large portion of internet users who are not using it. So traditional methods of digital advertising are still an important factor in reaching the targeted audience.

The banners aren't dead either, you just have to reckon with the fact that a lot of people just won't see them. Performance, newsletters, GND ads - it's all connected and naturally complementary.