Metropolitan Engineering Inc.
- 5 minutes
Metropolitan Engineering Inc.
- 5 minutes
- 5 minutes
How it was..?
Original website design wasn’t updated or maintained for more than six years, which resulted in minimal compatibility on new devices. Pictures had low quality, layout was outdated, with a lot of text and multiple fonts on each page.
What did we do?
When MEI contacted us with a request to update its website, we made analyses and determined that the website will need a completely new design rather than updates and redesign.
The core client base are Architects and Developers so our strategy was to focus on clean and simple design. To make a website appealing to the target client base we identified authentic pictures as key elements of new design. High-quality pictures were provided by our friend Reza Mirzai Photography.
Green company colors are supported by contrasting warm orange, which enhances the original logo and provides exceptional visual experience. Icons design is in company colors, and the whole website is designed to be compatible with all devices and systems. Website is regularly maintained, updated, and adjusted after monthly performance reviews. We believe that simplicity is the ultimate sophistication. So, the presentation is focused on key projects showing a variety of projects and not overwhelm the user.
And... results?
Since the launch of the website, we see improvements in every key performance indicator. The bounce rate in December 2019 decreased to 39.68 %, which is in our target range for the project and ranked as excellent. Amount of site visits have been growing steadily. The growth of the audience is supported by own content.
- 5 minutes
How it was..?
Original website design wasn’t updated or maintained for more than six years, which resulted in minimal compatibility on new devices. Pictures had low quality, layout was outdated, with a lot of text and multiple fonts on each page.
What did we do?
When MEI contacted us with a request to update its website, we made analyses and determined that the website will need a completely new design rather than updates and redesign.
The core client base are Architects and Developers so our strategy was to focus on clean and simple design. To make a website appealing to the target client base we identified authentic pictures as key elements of new design. High-quality pictures were provided by our friend Reza Mirzai Photography.
Green company colors are supported by contrasting warm orange, which enhances the original logo and provides exceptional visual experience. Icons design is in company colors, and the whole website is designed to be compatible with all devices and systems. Website is regularly maintained, updated, and adjusted after monthly performance reviews. We believe that simplicity is the ultimate sophistication. So, the presentation is focused on key projects showing a variety of projects and not overwhelm the user.
And... results?
Since the launch of the website, we see improvements in every key performance indicator. The bounce rate in December 2019 decreased to 39.68 %, which is in our target range for the project and ranked as excellent. Amount of site visits have been growing steadily. The growth of the audience is supported by own content.